"Yes, I love technology, but not as much as you, you see. But I still love technology. Always and forever." – Kip, Napoleon Dynamite
Technology isn't just useful or sexy, it's downright powerful.
When we were preparing to launch Mosaic, we trained our launch team on how to effectively use common, everyday tech to spread the word about what we were doing. This was done more out of necessity than strategy, as we had little money to allocate to marketing. But it worked. Using free tools like Facebook, Twitter, Foursquare, Vimeo and WordPress, we were able to effectively create awareness and momentum. During one month in particular, we were even able to raise $30,000 in 30 days, almost all of which came from individual donors. In the end, we used common, everyday technology to help us launch with over 250 at our first gathering, while spending very little on "marketing."
Social media is powerful. Technology is powerful.
But like any medium, in it there is capacity for both great good and for great evil.